Just thought I'd put a little about how interesting the lectures at the minute are and how relevant I think it is that we look at just how much we buy, and we we buy so much to help tackle the environmental issues which face the planet. It was really interesting to think yesterday about the extent to which we are manipulated and almost duped by the advertising industry and huge global corporations into buying what they want to, not the essential things we actually need. Products are only made if they will generate profit and we are always told to buy the newer, bigger and better version which means a constant cycle of consumerism. Through advertising we feel that by buying a certain product we can fit in with a certain stereotype or social class and create the identity we want for ourselves.
I think next time I buy something I will think a lot more carefully about why I am buying it, do I really need it or just desire it? Am I becoming the victim of the marketing industry by buying into a brand with a need to communicate a sense of identity? Or am I making a rational choice by looking at all the products on offer and choosing the one that best fits my needs? Chances are probably not...
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